Reconnect for Sustainability

Sustainability in media involves reconnecting publishers with brands to enhance storytelling and reduce carbon footprints. Brands like Cartier prioritize high-quality, low-carbon advertising options, such as native units from trusted publishers like the New York Times, which bypass programmatic auctions. This direct collaboration allows brands to achieve media efficiency while meeting corporate carbon targets. Publishers aim to leverage their unique first-party data and native ad offerings to attract brands, illustrating that effective storytelling can coexist with environmental responsibility.