AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
The One Off Game and the Repeat Game
A marketing person's job is to come up with hypotheses or ideas that others wouldn't and test them/nCreating an atmosphere of fear in an advertising agency is counterproductive/nSilly suggestions need to be permissible in an advertising agency/nConfidence is necessary for people to suggest creative ideas
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode