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The Key to Great Strategies? Timing.

HBR On Strategy

Optimal timing for extending an offer to increase acceptance odds

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  • People are more likely to overcome the default decision early in the day and immediately after breaks.
  • Certain dates act as temporal landmarks and are more effective for behavior change and decision making.
  • Temporal landmarks like the start of the month, Mondays, the day after a federal holiday, or after personal milestones influence job assessments.
  • Recruiters can strategically time job offers to increase the likelihood of acceptance.

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