Navigating Seasonal Challenges and Growth Strategies of an Ice Cream Brand

Seasonal challenges play a significant role in the ice cream business, with July and January being critical months due to monsoon and winter respectively. The business experiences sharp falls in sales during these times. Planning new product developments in July and consolidation/expansion plans in January are standard practices in the industry. Maintaining a base sales figure during these dip months is crucial for future growth. Quick commerce expansion into new cities and the entry of Flipkart into the sector might provide a cushion during the critical month of July. However, to truly understand the impact of the seasonal dips, it's important to strip away external factors. The ice cream brand aims for a sustainable 2.5 crore sales figure to set the stage for significant growth in the coming summers, with a target of reaching 10 crores in the future primarily through online sales. Expansion plans include scaling up on Swiggy and Zomato in cities like Chennai and Kolkata which are not present on e-commerce platforms. The focus remains primarily on online sales due to the need for cold chain infrastructure for ice cream delivery.