246. Dane McCarthy, Founder of The Athletic Clubs
Fitt Insider
Strategic Pre-launch Marketing Tactics
The key to successful pre-launch marketing involves strategic planning, such as utilizing a branded van for outdoor workouts in targeted neighborhoods to build hype and attract potential members. By offering free workouts initially and gradually charging, the business can assess the market demand, ensure sufficient memberships, and provide high-quality coaching to create value for early stage members.
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