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How Pie's 'Block Ads, Get Paid' Model Is Giving Users Control of Ads & Privacy | E2012

This Week in Startups

INSIGHT

Trust Diminishes with Increased Profit

Trust in Amazon's advertising and product quality declines as it monetizes its platform. Consumers feel manipulated and question the authenticity of product reviews. The advertising model, which generates significant revenue per shopping session, indirectly raises prices for consumers. As sellers pay for advertising, these costs are integrated into product pricing, leading to a perception that Amazon is extracting more value at the expense of customer trust and satisfaction.

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