This Week in Startups
How Pie's 'Block Ads, Get Paid' Model Is Giving Users Control of Ads & Privacy | E2012
Sep 20, 2024
Ryan Hudson, the founder of Honey and Pie, dives into consumer ad control and the future of online privacy. He discusses how Pie's innovative model empowers users by blocking ads while rewarding them, reshaping their browsing experience. Hudson shares insights on consumer behavior and trust, revealing how these elements influence conversion rates. The conversation also touches on legal considerations surrounding ad blocking and the economic implications for businesses, emphasizing the evolving landscape of advertising with a focus on user advocacy.
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Quick takeaways
- The entrepreneurial journey emphasizes the importance of taking action and learning from experiences rather than being a passive consumer.
- Honey's success was driven by understanding consumer behavior and addressing psychological needs to enhance transaction efficiency for retailers.
Deep dives
The Importance of Building and Taking Action
Individuals have the power to shape the world by becoming builders rather than passive consumers. The narrative emphasizes the need to take action and not complain about the state of things while sitting back. Experiences gained from attempting to build—regardless of success—cultivate valuable lessons and character traits. The entrepreneurial journey is portrayed as one that attracts dedicated people who share a common mission, resulting in a rewarding process even in the face of challenges.
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