This Week in Startups

How Pie's 'Block Ads, Get Paid' Model Is Giving Users Control of Ads & Privacy | E2012

Sep 20, 2024

53:19

Snipd AI

Ryan Hudson from Pie.org dives into how consumers are taking back control over ads and privacy. They discuss innovative ad-blocking strategies that prioritize user trust while navigating legal challenges. The conversation also touches on the economic effects of ad blocking and how major tech companies like Apple influence these dynamics. With insights on consumer behavior and e-commerce trends, this engaging dialogue explores the future of advertising and the vital role of transparency in enhancing online shopping experiences.

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Quick takeaways

The entrepreneurial journey emphasizes the importance of taking action and learning from experiences rather than being a passive consumer.

Honey's success was driven by understanding consumer behavior and addressing psychological needs to enhance transaction efficiency for retailers.

Pi's innovative model seeks to empower users by allowing them to control ad exposure while benefiting from a loyalty rewards system.

Deep dives

The Importance of Building and Taking Action

Individuals have the power to shape the world by becoming builders rather than passive consumers. The narrative emphasizes the need to take action and not complain about the state of things while sitting back. Experiences gained from attempting to build—regardless of success—cultivate valuable lessons and character traits. The entrepreneurial journey is portrayed as one that attracts dedicated people who share a common mission, resulting in a rewarding process even in the face of challenges.

Trust Diminishes with Increased Profit

00:37

Build to Change Your World

00:35

Intro

3min

The Rise of Coupon Automation

5min

Exploring Gamification in Shopping and Business Innovations

3min

Rethinking Online Advertising and Consumer Trust

16min

Balancing User Enjoyment and Monetization in Digital Environments

3min

The Paradox of Platform Control

7min

Building a Newsletter Empire and Navigating Investments

3min

Navigating Entrepreneurial Complexity

13min

Exploring Housing Challenges and the Future of User Privacy

2min

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Todays show:

Pie.org’s Ryan Hudson joins Jason to discuss consumer behavior (5:57), Honey’s business strategy (10:47), Pie’s consumer ad control (14:20), legal considerations of ad blocking (27:21), and more!

Timestamps:

(0:00) Pie.org’s Ryan Hudson joins Jason

(2:30) History and initial reactions to Honey

(5:57) Consumer behavior, trust, and conversion rates

(9:17) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist⁠

(10:43) Merchant reactions and Honey's business strategy

(14:20) Future of Pie and consumer ad control

(17:50) Demo of Pie browser extension

(20:35) Economic implications of ad blocking

(27:23) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist

(28:34) Legal considerations of ad blocking

(30:20) Apple's privacy stance and ad reintroduction strategies