This Week in Startups

How Pie's 'Block Ads, Get Paid' Model Is Giving Users Control of Ads & Privacy | E2012

8 snips
Sep 20, 2024
Ryan Hudson, the founder of Honey and Pie, dives into consumer ad control and the future of online privacy. He discusses how Pie's innovative model empowers users by blocking ads while rewarding them, reshaping their browsing experience. Hudson shares insights on consumer behavior and trust, revealing how these elements influence conversion rates. The conversation also touches on legal considerations surrounding ad blocking and the economic implications for businesses, emphasizing the evolving landscape of advertising with a focus on user advocacy.
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ANECDOTE

Honey's Beginnings

  • Ryan Hudson and George Ruan founded Honey in 2012, focusing on a browser extension for coupons.
  • Despite initial rejections from Silicon Valley investors focused on mobile, Honey saw viral consumer growth.
INSIGHT

Extensions vs. Mobile Apps

  • Browser extensions capitalize on existing user shopping habits, unlike mobile apps that require building habit loops.
  • Extensions offer value at the point of purchase, leading to high retention rates.
INSIGHT

The 'Sucker' Insight

  • Honey improved conversion rates by eliminating the need for users to manually search for coupon codes.
  • This addressed the "sucker" feeling and provided a seamless buying experience.
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