How to build a newsletter business - Louis Nicholls, SparkLoop
Indie Bites
Do You Have a Referral Program?
A referral program like Sparkloop can help newsletter creators grow their audience by incentivizing subscribers to share the newsletter. Subscribers can earn rewards like stickers, hoodies, or even digital rewards by referring friends. Starting a referral program early can increase the likelihood of referral behavior becoming ingrained in the newsletter's culture. While smaller audiences may have fewer people making referrals, implementing a referral program early on is recommended for those serious about growing their newsletter into a successful business. However, if the newsletter is more of an experimental side project, the referral program can be implemented later. The value of a subscriber is often a commonly asked question.
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