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SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
The Smart Passive Income Online Business and Blogging Podcast
Using Google Analytics for a Free Toolbox Membership
Google Analytics can be utilized to track specific customer journeys effectively, such as creating a free toolbox membership and measuring awareness, engagement, and completion of the journey. By setting up events in Google Analytics through Tag Manager, businesses can ensure accurate tracking and consistency across platforms. However, the flexibility of Google Analytics also requires careful planning to define custom events that align with specific business goals. The key to effective measurement lies not in the tools themselves, but in understanding how to measure and leveraging the tools properly to drive organizational improvement. Just like owning a professional microphone doesn't make one a successful podcaster, having access to powerful analytics tools is only effective when paired with the knowledge of how to utilize them skillfully to enhance marketing efforts.
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