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Top 5 Marketing Tactics To 10X Startup Growth In 2024
Marketing Against The Grain
📧 if you don’t have a story, you don’t have a business
Building a successful business requires a strong narrative that connects with customers, as a compelling story is the antidote to customer apathy. In the early stages, businesses often rely on lower-leverage channels, such as paid advertising, to establish predictable demand while concurrently seeking high-leverage distribution methods. This balance between low and high leverage channels is crucial for sustained growth and adaptation. A well-crafted story not only drives engagement but is essential for a business's identity; without it, the business lacks substance and appeal, fundamentally undermining its potential for success.
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