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How I Built This with Guy Raz cover image

Airbnb: Joe Gebbia (2017)

How I Built This with Guy Raz

NOTE

"Enlightened Empathy": A Key Element in Design Research

The speaker takes good photos by focusing on lighting, composition, and staging./nShowing the photos to hosts and getting positive reactions builds rapport./nSpending time talking with hosts helps the speaker gain insights for design research./nEnlightened empathy involves seeing the world from the perspective of the person being created for.

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