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Rachel Botsman: How to build and maintain trust
In Good Company with Nicolai Tangen
Building Trust through Impact and Benefiting Others
Building trust goes beyond demonstrating performance and capabilities; it involves showcasing the positive impact and benefits that wealth or actions bring to people's lives. The trust narrative should focus on what individuals gain from trusting a person or organization, emphasizing the 'what's in it for me' aspect. To build trust effectively, integrate a balance between showcasing capability and character, ensuring that one's actions positively impact others and enable personal growth.
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