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Mastering Agency Growth with Karl Sakas

The Businessology Show

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What Is Agency Leadership?

Agency leadership refers to the role of agency owners or executives who are responsible for running an agency. They are distinct from managers, although leaders also need to have strong managerial skills. Agency leaders focus on providing a high level of service to clients, ensuring revenue production, and client satisfaction. They should not solely be involved in day-to-day operations but rather focus on strategic decision-making, guiding the agency towards success. Effective leadership involves a balance between leading and managing, with a focus on counseling agency owners to embody both roles effectively.

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