#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Creator Science
The Opposite of Distraction: Traction
The opposite of distraction isn't focus, it's traction. Traction is any action that pulls you towards what you want to do and helps you become the person you want to be. Distraction, on the other hand, is any action that moves you away from your goals. The key difference is intent.
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