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How to get clients from your podcast (a growth expert tells all!)
Clients from Content
Attract the Returning Listener
Engaging existing listeners is crucial for podcast growth, as a significant portion of an audience may listen infrequently. Understanding listener behavior reveals that many audience members are 'dabblers', consuming content sporadically rather than consistently. To enhance listener retention, focus on creating captivating episode titles, selecting relevant topics, and improving the overall structure of episodes. By enticing these occasional listeners to return more frequently, podcasters can effectively boost their engagement and foster loyalty, ultimately leading to sustained growth in audience size.
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