The author's mind works in a way that is different from normal digital computers.
The author's mind is able to create brilliant ideas but often those ideas are not good because the author does not understand them.
The author's process of creating a book is to first write for hours every day, and then to try to put the ideas together into a coherent story.
Don Norman, the Godfather of UX Design and Cognitive Science’s foremost pioneer, joins to discuss his new book “Design for a Better World” and how human behavior can save the world from its dire predicament.
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