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 Social Studies cover image

EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge

Social Studies

NOTE

Launching a Product Aligned with Audience

A successful product launch involves offering a product that aligns closely with what the audience knows the creator for. An example is Mari, a founder of Bloom, who transitioned from documenting her weight loss journey on Instagram to launching a detox gut bloating supplement that resonated with her audience looking for health and wellness advice. It is crucial to ensure that the audience recognizes the creator for something specific before launching a product, as merely having a large audience does not guarantee product success.

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