SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan
The Smart Passive Income Online Business and Blogging Podcast
Identifying Market Realities and Value Proposition in Business
Understanding the true market size and willingness to pay is crucial in building a successful business. Simply assuming a percentage of a large market will pay may not be realistic. Businesses should position themselves in the value cycle where they are essential for customers to make money, ensuring a clear value proposition and increasing the likelihood of charging for their product or service.
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