The Smart Passive Income Online Business and Blogging Podcast

SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

Jun 19, 2024

Brenden Mulligan, Founder of Podpage, shares his journey of starting a niche software company for podcasters. Topics include finding the right pricing for services, value of niching down, seeking early feedback from the audience, and staying lean in a sustainable pace.

44:55

Episode guests

Brenden Mulligan

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Determine pricing based on target market size and adjust according to feedback for optimal strategy.

Engage in direct conversations with customers to gather valuable insights and tailor products effectively.

Prioritize work-life balance by allocating time for personal well-being and avoiding burnout to sustain productivity.

Deep dives

Understanding the Importance of Pricing in Software Products

Start with how many customers you are targeting to determine your pricing strategy. For a wider market, lower prices may work, but for a niche market, charging more could be beneficial. High prices can enable better marketing efforts. Start high and adjust prices based on feedback to find the sweet spot.

Setting the Right Price for Software Products

00:52

Identifying Market Realities and Value Proposition in Business

01:17

Empowering Creators to Focus on Creation

01:28

Simplicity and User-Centricity in Personal Finance Apps

01:10

Intro

2min

The Unconventional Path of a Niche Software Company

3min

Building a Niche Business in Podcasting: The Podpage Journey

21min

A Discussion on an Intuitive Personal Finance App and Membership Business Platform

5min

Balancing Work, Family, and Business Growth in Niche Software Companies

14min

Value of Tiered Pricing Plans and Customer Engagement

6min

#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.

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The Smart Passive Income Online Business and Blogging Podcast

SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding the Importance of Pricing in Software Products

Building Strong Customer Relationships through Feedback

Utilizing Personal Time Management for Balanced Work-Life Ratio

Leveraging Direct Customer Communication for Product Development

Optimizing Pricing Strategies Based on Target Market Size

Setting the Right Price for Software Products

Identifying Market Realities and Value Proposition in Business

Empowering Creators to Focus on Creation

Simplicity and User-Centricity in Personal Finance Apps

Remember Everything You Learn from Podcasts