
252 - Tactical Analytics— with Amanda Webb
The Futur with Chris Do
The Paradox of Choice
Loads of people are interested in a service that the speaker initially planned to get rid of. The speaker wants to figure out why the conversion rate is low and why people aren't booking the service. They realize that offering too many choices on the website might be overwhelming customers. The tension in the buying process can slow it down and drive customers away. The speaker emphasizes the importance of analyzing data to inform decisions. Moving on from websites, the speaker highlights the importance of digital marketing and measuring ROI. Digital marketing involves using internet and online tools like social media, email, and websites to market a business.
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