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The Growing Mainstream and Diversity of the Video Game Business
The video game business has grown from a niche into one of the largest mainstream entertainment industries, with revenues approaching 200 billion worldwide and serving billions of customers. The audience has become broad and diverse, encompassing all ages and genders, with people in their 60s still playing games and young children starting at four or five. Gaming has become ubiquitous, with individuals who play popular mobile games like Candy Crush or Monopoly Go considered as gamers. The industry has evolved to embrace a wide variety of gaming experiences.