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The Espresso Hour cover image

How To Generate 100+ Content Ideas, Write Viral Twitter Threads & Build An Audience Online

The Espresso Hour

NOTE

The Power of Writing to One Person in Your Audience

The speaker's framework for writing is to pick one specific person in the audience and write everything to them/nBy doing this, the writing creates a depth of resonance for the entire audience/nThe audience can still be large despite writing to a single individual/nThe internet ensures that if one person has a problem, there are likely hundreds of thousands or even millions of others with the same problem who will see the writing

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