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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943

This Week in Startups

NOTE

Understanding Motivations for Change

Focusing on deep, heartfelt conversations about the outcomes rather than surface-level goals like losing weight is key. Vague motivations like 'being healthier' without deeper understanding lead to zero chances of success. It's essential to move beyond complaints and understand the energy required for change. Recognizing the importance of context alongside the product is crucial in the journey of change.

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