
The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
The Next CMO
00:00
How Do You Keep Your Content Fresh?
Daryl: I think there's so much information that the people need at the right level. Trick in my mind is giving people a coherent view that includes all the right stuff without too much of the stuff, he says. "I like the idea of a field guide, which is great," Daryl adds. 'It was definitely a tough one for me'
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