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A Marketers Guide To Using The Sales Pitch
Positioning with April Dunford
Using Graphics to Communicate Marketing Messages
The author discusses the use of graphics to communicate complex information. They highlight examples of companies that have successfully used graphics, such as Postman and GitLab, to convey their value and the breadth of their offerings. They also criticize Salesforce for struggling to create a clear graphic that shows how their acquired products fit together. Graphics that effectively communicate information can be challenging to create.
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