Positioning with April Dunford A Marketers Guide To Using The Sales Pitch
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Nov 16, 2023 Learn how to have consistent positioning and messaging across sales and marketing. Explore the importance of aligning storytelling between marketing and sales. Discover the significance of the homepage and buyers guide in communicating value. Find out how graphics can effectively communicate complex information. Understand the intricacies of Salesforce's platform and the role of research and books.
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Marketing Exec's Sales Storytelling Shift
- A senior marketing executive learned sales storytelling must support sales team's qualification and objection handling needs.
- He shifted from marketing-first storytelling to sales pitch-first approach for consistent messaging.
Start Storytelling With Sales Pitch
- Start with a sales pitch that works well for sales teams and adapt it for marketing storytelling.
- This ensures consistent positioning and messaging across the entire customer journey.
Build Buyers Guides with Sales Pitch
- Use a Buyers Guide structured like the setup phase of a sales pitch to help customers make informed decisions.
- Include unique market insights, alternatives' pros and cons, and define the ideal solution honestly.