Positioning with April Dunford cover image

A Marketers Guide To Using The Sales Pitch

Positioning with April Dunford

CHAPTER

Understanding Salesforce's Platform and the Role of Research and Books

The chapter explores the intricacies of Salesforce's platform and critiques the misleading graphic representation of its components. It emphasizes the value of market research in improving the sales pitch and highlights the usefulness of their sales pitch structure.

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