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Sharktank - making good money, not everyone needed investment
There is a lot of momentum pushing businesses towards seeking investment, but not all businesses need it. Some businesses on Shark Tank were already successful and did not require investment. It was observed that these businesses had a strong direct-to-consumer model, managed their own store, and had a fulfillment partner in place. The advice given was that instead of giving away a portion of the business to investors, these companies should continue doing what they were doing as it was working well for them.