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An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO
Dream Big, Act Boldly
Embrace the innate ability to dream big, a trait often diminished by societal pressures and practical expectations. The journey from childhood fantasizing to adulthood can stifle creativity as external voices deem dreaming as childish or arrogant. Persisting in one’s dreams is crucial; however, dreaming alone is insufficient. It is vital to execute these dreams and manifest them into reality, striking a balance between visionary thinking and practical action. This dual capacity is essential, especially in innovation. Alongside this balance, three personal attributes emerge as vital: kindness, optimism, and curiosity, which greatly enhance both individual journeys and team dynamics.
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