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The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)
Lenny's Podcast: Product | Growth | Career
Focus on Must-Have User Experience for Growth
To drive growth, companies must ensure that as many users as possible experience their product in a way that makes them feel they would be disappointed if they could no longer use it. This approach goes beyond mere customer acquisition and requires a deep focus on the product team. The key is to shape the initial user experience to facilitate effective usage, preventing frustration that could lead to abandonment. Understanding what constitutes a must-have product is vital, and once identified, companies should build a growth strategy—similar to a flywheel—around this core value. The first step in this process is to comprehend what makes the product indispensable, followed by establishing a metric that quantifies the delivery of that value to users.
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