Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to product-led sales | Elena Verna

Lenny's Podcast: Product | Growth | Career

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The Role of Sales in Product Led Growth

Product-led growth has limits and sales can help overcome those limits./nSales can still be a necessary function in a world of product-led growth./nUnderstanding end user motivation, ability, and permission from the organization is crucial for applying sales in product-led growth./nIf the end user is highly motivated and has the ability to solve the problem, sales can be an organic process./nHowever, this is not always the case and sales may require more effort in other scenarios.

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