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Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)
Marketing Against The Grain
The Relationship Between Marketing and Engineering
The health of a company is dependent on the relationship between marketing and engineering./nIn many cases, conflict within a company arises from a lack of alignment on problem identification and solution support./nEngineers are problem solvers, not order takers./nMarketers should focus on bringing problems and articulating them, rather than simply giving orders./nOnce alignment is achieved on problem identification and solution support, most conflict can be resolved.
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