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Growing Morning Brew from 0 to 10,000 Subscribers
Founder's Journal
Hub and Spoke Model for Rapid Customer Acquisition
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By leveraging a 'hub and spoke' model, the speaker and their co-founder successfully acquired a high percentage of subscribers by getting access to hubs like classes and clubs, which in turn gave them leverage to reach a larger number of students efficiently. This approach allowed them to quickly grow their subscriber base to around 2500, mostly comprising students from the business school at Michigan. The hub and spoke model simplified their customer acquisition process and enabled them to expand their reach effectively.
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