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#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More

The Tim Ferriss Show

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Set the price first and then make it worth the value

I reverse engineer a lot for myself is set the price first and then make it worth it. The sooner somebody bought the less expensive it was, then it just went up in price. I decided that I wanted to charge, I think it was minimum $10,000 a seat and then it went up from there.

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