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#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
GTM AI Podcast with Coach K & Jonathan Moss
Continuous Buyer-Seller Relationship in the Face of Technological Advances
Buyers and sellers continuously exchange access to capabilities, creating an ongoing cycle in the market. The engagement between buyers and sellers is not linear, with buyers in actuality engaging with sellers earlier and longer than assumed. The relationship-building and maintenance process is evolving due to technology, but the role of human interaction remains crucial and unlikely to be replaced by machines in the near future.
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