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What Makes A Great Info Product (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
The Role of Rules in Direct Marketing
In order to succeed in the business world, it is important to understand the relationship between behavior and sales. Trying to find a list of rules is a bad idea because most people create rules to make money from those seeking guidance. Instead, focus on creating a great product that addresses complex problems and includes key ingredients found in successful information products.
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