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Adam Morgan on the cost of dull advertising

On Strategy Showcase

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Quality Over Quantity in Communication

The industry is filled with smart and well-intentioned individuals, yet the overall quality of work is low, both in external and internal communications. There is an abundance of dull internal communication due to ignoring issues like cognitive overload and continuous partial attention. Rushing through tasks without taking time for reflection is penalizing the industry for its lack of depth and engagement.

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