Creating a Brand: Cultivating Associations and Perceptions

"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(3:51) - Maintaining brand and reputation is difficult

(8:52) - Anxiety = don't know what to pick

(10:01) - Strategy = prioritizing for the most bang for your buck

(13:29) - Better priorities = most money

(18:40) - Identify constraints of business to grow

(23:42) - Small businesses need more A players

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