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The Game w/ Alex Hormozi
The Power of Prioritization: Making Every Move Count (GymCon Day 1) - Pt. 1 | Ep 559
Jul 4, 2023
28:13
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- Branding involves deliberately cultivating associations with intangible ideas and values that people can associate with our brand, emphasizing the significance of consistently meeting customer expectations to strengthen brand reputation.
- Strategy in business is about prioritizing and allocating resources effectively to achieve the highest return on investment, whether that's through multiple locations, targeting niches, or optimizing resource allocation.
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The Importance of Prioritizing in Building a Brand
In this podcast episode, the speaker emphasizes the significance of brand building and how it involves deliberately cultivating associations with our company. They explain that branding is not just about visual elements, but rather about creating intangible ideas and values that people can associate with our brand. The speaker highlights the challenge of maintaining a strong brand reputation, as others may try to associate their own ideas or actions with our brand. They stress the importance of focusing on the associations we want to create and consistently meeting customer expectations to strengthen our brand and reputation.
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