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20Growth: The 7 Core Levers to Win at Consumer Subscription: Growth Loops, CAC + LTV Benchmarks, Pricing, Packaging, Notifications, Discounts, Paywalls | The Breakdown with Phil Carter
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Convert Quickly or Fade Away
In consumer subscription businesses, rapidly converting users is crucial due to high churn rates and short attention spans. Strategies should aim for payback within the first month, ideally within the first three months, as over 75% of trial starts occur within the initial 24 hours of app installation. Monthly subscribers retaining over 50% after six months indicate strong performance, while for annual subscriptions, retention analysis should focus on the first two years, as those renewing twice show a heightened likelihood of long-term commitment. Observing retention rate trends is essential, aiming for stability or growth over time.
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