4min snip

95% Content cover image

The B2B content flywheel playbook - with Dave Gerhardt

95% Content

NOTE

Harness Feedback for Content Co-Creation

Engagement with an audience on platforms like LinkedIn can provide immediate feedback that drives decision-making for events and content creation. By sharing ideas and gauging reactions, one can assess interest before committing to initiatives. Insights can also be harvested from observing discussions on relevant topics within existing communities. Real-time interactions, as shown through anecdotal experiences, allow for quick notation of effective communication strategies, which can be transformed into shareable content. Incorporating research, such as the 'IKEA principle,' reinforces the importance of co-creating content with stakeholders like sales teams, enhancing their buy-in and engagement. This approach builds a content flywheel, where one insightful comment can fuel multiple pieces of content across different platforms, while a strategic SEO focus ensures long-term visibility and relevance.

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