Nintendo announces Mario coming to iPhone in keynote

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Nintendo's Miimoto announced on stage at an Apple keynote that Mario would be brought to the iPhone, despite criticizing Apple's business model as immoral. The game will be a strange hybrid between the original Super Mario and a runner game, and its pricing remains unclear, although it will not have in-app purchases. Nintendo's decision to bring Mario to the iPhone appears strategic as they try to navigate the failure of the Wii U and tap into the popular niche genre of runner games on mobile.

In the 1980’s Nintendo was on top of the world, with the NES achieving over 90% market share of home video games globally. So how did they fall ALL the way down to ~10% in just a few short console generations? And how did they then build themselves back up (and down and up again) to the top of the world again? Spoiler: it all hinged on one very small, yet very large and durable platform… the Game Boy. Fire up your favorite portable entertainment device and tune in for the epic story of Nintendo’s fall from grace and journey back to the top — capped off by our robust discussion of where they go from here, and whether this 130+ year old company may still (!) be misunderstood and mis-valued.

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Carve Outs:

Kara Swisher in Vanity Fair (and our old episode with her!)
Hardcore History (finally!)
The Tetris movie
Daryl Morey on Invest Like the Best

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