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Frank Slootman: Doing Less, Doing Better

The Knowledge Project

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The Power of a Great Product and the Importance of Selling

A great product can almost sell itself, with its amazing benefits and incredible user experience. Companies like Snowflake and VMware have experienced this firsthand. However, relying on momentum can become a problem when salespeople are faced with the challenge of actually selling. It's important to hire salespeople who have the experience of fighting and campaigning, as it builds the necessary skills and focus.

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