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Entrepreneurs on Fire
The Ethics and Strategy of Pricing Services
Pricing services based on hourly rates can lead to unethical outcomes as it often undervalues the quality of work and leads to dissatisfaction for both the service provider and the client. Charging a fixed price for a service provides better incentives for the service provider to deliver high-quality results and guarantees for the client. By focusing on delivering value and results, even if the price is higher, service providers like Roger can ensure customer satisfaction and long-term success.
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