BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
Creator Science
The Difference Between Discovery Platforms and Relationship Platforms
Discovery platforms and relationship platforms serve different purposes. Discovery platforms use algorithms and ads to connect people to content, while relationship platforms like email, podcasting, and SMS provide distribution that you own. Leveraging discovery platforms to gain attention and then transitioning to a relationship platform is the key to long-term success.
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