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Choosing the joint venture route led to a lack of product quality monitoring and growing customer complaints. Multiple platforms for car development increased costs and hindered innovation, while creating their own range of engines was seen as a mistake. The company's focus on increasing sales volume was deemed a flawed metric and they shifted to a strategy of selling fewer cars at higher prices to address their financial challenges.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode