JLR's roller coaster journey and turnaround

Jaguar Land Rover (JLR) faced internal and external challenges that impacted its financial performance. The Volkswagen emissions scandal and Brexit had negative effects on the company, with stricter rules and new trade barriers affecting sales and increasing costs. Additionally, JLR's internal management decisions, such as rapid expansion, using multiple platforms for car development, and creating their own range of engines, contributed to financial troubles. To save itself, JLR shifted its strategy from selling more cars to selling fewer cars at higher prices, focusing on luxury models like Range Rover and Defender. This trim-the-fat approach has led to more robust revenues and higher profit margins, but only time will tell if it is enough to sustain Tata Motors' status as India's most valuable carmaker.