2min snip

#711: Andrew Rosener — Becoming The Hokkaido Scallop King, Leasing Blue Chip URLs, Life Tenets from Charlie Tuna, Selling 8-Figure Domains, and More

The Tim Ferriss Show

notes

NOTE

The Value of a Domain Name in Customer Acquisition

The cost of customer acquisition for obtaining the top position in Google can be determined by the domain name's trustworthiness and relevance to user intent. A domain name that aligns with user intent and engenders trust can significantly increase conversion rates and click-through rates, thus lowering the cost of customer acquisition. This value can be demonstrated by comparing the customer acquisition cost between a domain like joeyesbagofdonuts.com and donuts.com, with the latter likely possessing a higher click-through rate and conversion rate. Ultimately, a domain name's value lies in its ability to optimize the cost of customer acquisition.

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Transcript

Episode notes

Brought to you by AG1 all-in-one nutritional supplement, GiveWell.org charity research and effective giving, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating.

Andrew Rosener (@andrewrosener) is the founder and CEO of MediaOptions, which has been the #1 domain broker in the world for the last six consecutive years. Since 2008, Andrew has been involved in more than $600 million dollars in domain sales and has played a pivotal role in numerous high-profile domain-name transactions, including X.com to Elon Musk, Zoom.com to Zoom, and Prime.com and Podcast.com to Amazon, as well as thousands of others.

Andrew is an inductee of the Domain Name Hall of Fame; he was named Domain Investor of the Year by TRAFFIC; and he is the creator of the Rosener Equation, a formula for objectively valuing domain names, widely adopted by the industry.

Andrew is also the owner of DomainSherpa.com, the industry’s leading educational podcast.

Please enjoy!

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[00:00] Start

[07:06] Who is Charlie Tuna, and what are his tenets?

[30:11] Presidential ham and the value of owning coveted domains.

[34:35] Tess Diaz enters the picture.

[39:25] A domain industry overview.

[43:14] Domain investors vs. domain squatters.

[46:21] Getting a late start in the game.

[50:16] Brokering the sale of pizza.net.

[56:50] Why relocate to Panama in the midst of building a business that needed to make $250 per day?

[1:00:40] Leasing vs. buying a domain as a startup.

[1:10:36] Leasing vs. selling a domain as a holder.

[1:13:42] How important is securing your brand as a .com?