Fighting Distraction and Impulse Control in Productivity Software

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Asana has a prestigious customer list and competes in a nearly $50 billion market for productivity software
Impulse control and fighting distraction are key to success in the productivity software market
Continuous partial attention is a common problem caused by technology
Every interruption takes an average of 23 minutes to fully recover from
Software has contributed to the problem of distraction and attention
The speaker has thought extensively about this issue

Whether it’s a giant infrastructure plan or a humble kitchen renovation, it’ll inevitably take way too long and cost way too much. That’s because you suffer from “the planning fallacy.” (You also have an “optimism bias” and a bad case of overconfidence.) But don’t worry: we’ve got the solution.