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The 3-Step Framework To Win Every Sales Pitch ft. April Dunford
Marketing Against The Grain
Different perspectives on the role of a database in the tech stack
IBM had a focus on open standards and believed that the database should be just a part of the tech stack, while Oracle viewed the database as just one component of the entire stack and advocated for buying the whole stack together. IBM emphasized on the value of innovation and a data platform for innovation, highlighting the importance of open systems to allow for flexibility and compatibility with future advancements in technology.
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